Known as the “Haiku Capital,” Matsuyama is the birthplace of Masaoka Shiki, who redefined haiku as a form of modern literature, laid the foundations of contemporary haiku, and gave it the name “haiku.” The city is also the... More

This is the ideal tour for travelers wanting to discover Matsuyama's highlights efficiently in a private vehicle with a government-licensed multilingual guide! Discover the warm charm of Matsuyama, the largest city on Shikoku isl... More

・At Ainan BBQ, you can savor game meat prepared in delicious ways recommended by hunters who know it best. ・The BBQ may also feature seasonal seafood like oysters and shellfish. ・You can learn about Japan's satoyama lifestyl... More

Explore the rich hot-spring culture of Dōgo Onsen on this guided walking tour that unveils the town's historical significance and vibrant community traditions. Discover how this celebrated spa town evolved into a beloved destinat... More

Discover Uchiko’s deep artisanal culture. Experience the world’s only "Gilded Washi"—adding modern brilliance to ancient paper—and visit a prestigious 300-year-old brewery. This private taxi tour is the perfect cultural ... More

This private and customizable tour for Ozu city (in Ehime Prefecture) is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at the... More

This private and customizable tour for Matsuyama is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at their own pace. Discov... More

This experience allows you to discover the profound charm of Japanese tea and traditional Japanese confectionery. A photography service is also available. Take a stroll through Matsuyama Castle, where you can feel the breath of hi... More

This 2-night, 3-day tour is a gastronomic and cultural journey across the Seto Inland Sea, designed for international travellers with a deep interest in Japanese food culture and regional lifestyles. Departing from Matsuyama in Sh... More

Most of natural dyeing needs many processes and repeat same process several times, but on this workshop, you need 4 simple steps one time each. Design, Dye, Set and Wash. The instructor Yachiyo (Please call her "Yatt-chan".) has ... More

Embark on an unforgettable adventure with our one-day E-bike tour across Omishima's southern half-circle, spanning approximately 34 kilometers. Explore iconic landmarks like Oyamazumi Shrine, Tokoro Museum, and Ken Iwata Mother a... More

In Ehime, the “Citrus Kingdom,” you can enjoy harvesting mandarins together with local farmers. The Seto Inland Sea’s mild climate is perfect for growing citrus, and the islands surrounded by calm waters help produce mandari... More

・愛南BBQでは、ジビエを知り尽くす猟師がおすすめする美味しい食べ方で味わうことができます。 ・BBQでは牡蠣や貝類など旬の海産物を提供することもあります。 ・日本... More