Unomachi, once the only post town in the Uwajima Domain, is lined with buildings from the mid-Edo period to the early Showa era, featuring distinctive white walls and lattice windows. On this tour, you can experience a Meiji-era c... More

Cycle through a river side road of Uchiko's Washi(Japanese handmade paper) heritage. This immersive washi cycling tour connects you with local artisans while you create one-of-a-kind treasures to take home. ◆ Washi Papermaking ... More

Explore the rich hot-spring culture of Dōgo Onsen on this guided walking tour that unveils the town's historical significance and vibrant community traditions. Discover how this celebrated spa town evolved into a beloved destinat... More

This 2-night, 3-day tour is a gastronomic and cultural journey across the Seto Inland Sea, designed for international travellers with a deep interest in Japanese food culture and regional lifestyles. Departing from Matsuyama in Sh... More

Most of natural dyeing needs many processes and repeat same process several times, but on this workshop, you need 4 simple steps one time each. Design, Dye, Set and Wash. The instructor Yachiyo (Please call her "Yatt-chan".) has ... More

This private and customizable tour for Ozu city (in Ehime Prefecture) is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at the... More

Explore the serene beauty of Kamishima Island on our 'E-bike and God's Island trekking' adventure! Departing from WAKKA guest house on Omishima, this journey promises an unforgettable experience. Effortlessly glide through the is... More

This is an 8-hour one-day tour with a guide on a VIP specification bus with 12 regular seats and a single row of leather independent seats on each side, or a retro bonnet bus with 20 regular seats. We will visit the spectacular vi... More

In Ehime, the “Citrus Kingdom,” you can enjoy harvesting mandarins together with local farmers. The Seto Inland Sea’s mild climate is perfect for growing citrus, and the islands surrounded by calm waters help produce mandari... More

The Ultimate Photogenic Kimono Package: This private tour takes you to Ehime's most photogenic spots via private taxi. Explore an award-winning historic villa, Insta-famous seaside station etc. in traditional attire. After kimono... More

Known as the “Haiku Capital,” Matsuyama is the birthplace of Masaoka Shiki, who redefined haiku as a form of modern literature, laid the foundations of contemporary haiku, and gave it the name “haiku.” The city is also the... More

・愛南BBQでは、ジビエを知り尽くす猟師がおすすめする美味しい食べ方で味わうことができます。 ・BBQでは牡蠣や貝類など旬の海産物を提供することもあります。 ・日本... More

(Highest peak in western Japan/Mt. Ishizuchi) First, a guided tour of Ishizuchi Shrine where a master of Ishizuchi guides the precincts of Ishizuchi Shrine Kuchinomiya headquarters full of worship practices, offerings, and prayers... More

Discover the flavors of Matsuyama and the Seto Inland Sea on this private food tour led by a government-licensed local guide. Ehime, on the island of Shikoku, is blessed with calm seas that yield exceptional seafood and a mild cli... More

・At Ainan BBQ, you can savor game meat prepared in delicious ways recommended by hunters who know it best. ・The BBQ may also feature seasonal seafood like oysters and shellfish. ・You can learn about Japan's satoyama lifestyl... More

Japan's leading canyoning spot in the southwest of Shikoku This is a course where you can fully enjoy Ehime Prefecture's Ashizuri Uwakai National Park. The stage is set in a valley through the Meguro River, one of the Shimanto Riv... More

Are you looking for a hands-on and local immersion experience unlike any other? On this tour, you will also have the unique opportunity to partake in a 200-year-old tradition by learning how to make Japanese candles known as Waros... More

This experience allows you to discover the profound charm of Japanese tea and traditional Japanese confectionery. A photography service is also available. Take a stroll through Matsuyama Castle, where you can feel the breath of hi... More

The number of vacant houses in Ozu City is increasing as its population declines, making it difficult to maintain the townscape and old buildings. To preserve valuable regional culture for future generations and protect the town�... More

You can experience a factory tour of Japanese Paper factory that has 100-year of history with a dedicated guide and making a tapestry with “gilded washi,” which is a combination of Local Japanese paper and a traditional French... More