Start walking from Dogo Onsen Station and visit some famous spots for good fortune. While leisurely walking, think of a memorable word you like that will be made into an original Sake label later. How about a word related to Mat... More

Unravel the tastes of Matsuyama with a delightful Dogo Beer tasting experience, perfect for both beer enthusiasts and non-drinkers alike. Sample six distinctive varieties of Dogo Beer, each showcasing unique aromas and flavors ins... More

Discover Uchiko’s deep artisanal culture. Experience the world’s only "Gilded Washi"—adding modern brilliance to ancient paper—and visit a prestigious 300-year-old brewery. This private taxi tour is the perfect cultural ... More

This 2-night, 3-day tour is a gastronomic and cultural journey across the Seto Inland Sea, designed for international travellers with a deep interest in Japanese food culture and regional lifestyles. Departing from Matsuyama in Sh... More