Explore the vibrant Pier Bandai market on a guided culinary walk that delves into the heart of Japanese seafood culture. This tour offers an authentic introduction to how fish and shellfish are selected, prepared, and enjoyed in e... More

Recommended Spot Big Zelkova Tree (Kamisuwa Shrine) Experience the serenity of this 1,000-year-old tree, believed to protect the land and worshipped as a god of agriculture. Cedar Tree Path to Shrine Explore the historic Yahiko ... More

Discover the ancient history of Japanese sake (or rice wine) which dates back to at least 700 AD. Originally only consumed at religious ceremonies, sake was believed to connect individuals to the divine realm. For nearly a millen... More

Niigata is one of the leading centers of food culture in Japan.​ While walking through charming avenues, you can feel the atmosphere of old port town and taste many delicious Japanese dishes. Emersed yourself in history as you ... More

Nigata is known for the best sake producing area - Myoko isn't the exception with 3 sake breweries of unique history and product line-up. They are all small-sized truly local breweries. You can see more and communicate with the b... More

In this workshop tour, you can see the techniques of dyeing kimono up close. Aoyagi was founded in 1938 in Tokamachi, a kimono-producing area. At Aoyagi's workshop, which has been making use of the traditional techniques of kimono... More

I teach snowboarding in a heavy snowfall area in Yuzawa, that is an hour away from Tokyo by Shinkansen. The venue is in a ski resort located at Yuzawa in Niigata Prefecture, which is a heavy snowfall area that can be reached from... More

Discover a Hidden Sake Lab and Create Your Own Signature Blend Step into a hidden corner of a sake brewery for a rare, behind-the-scenes experience. You’ll explore the post-fermentation blending process, a special part of sake ... More

This 1-day guided tour offers an immersive experience at the Echigo-Tsumari Art Field, one of the world's largest international art festivals. Explore a unique fusion of art and nature in the picturesque satoyama region. Highligh... More

This is a program which introduces a deep understanding of "Japan" through "rice" in Kashiwazaki, Niigata Prefecture. Participants will stay in an old minka (traditional Japanese house) with a kayabuki roof (shingled roof), watch ... More

Echigo-Yuzawa is a scenic tourist destination rich in nature, just a one-hour train ride from Tokyo. However, it can be difficult to reach the most attractive spots without a car. That’s why a local guide will drive you efficien... More

HEADQUARTERS Campfield offers a “Hands-Free BBQ Plan.” We provide an open space overlooking the campground under a permanent large tarp. We will prepare all the necessary BBQ equipment and ingredients, so you can enjoy BBQ as ... More

(Available for 1 person! Transportation included) Minamiuonuma City is a renowned flower-viewing destination where clusters of the nationally famous “spring ephemeral flower, the Erythronium japonicum,” can be seen everywhere.... More

Recommended Spot Big Zelkova Tree (Kamisuwa Shrine) Experience the serenity of this 1,000-year-old tree, believed to protect the land and worshipped as a god of agriculture. Cedar Tree Path to Shrine Explore the historic Yahiko ... More

This immersive four-day journey into Niigata, Japan reveals the region’s cultural depth through craftsmanship, island traditions, and culinary heritage. Participants take part in hands-on metalworking, enjoy traditional dishes s... More

Recently spotted on SNS, Sado / Minami Sado area. In response to the request that the regular sightseeing buses are a little inconvenient for going to Sukunegi, Yajima Kyoshima, etc., we started operation of the “Shuttle for Og... More

Blacksmith was brought to Tsubame and Sanjo area in Niigata prefecture in the early 17th century, started producing Japanese nails called Wakugi. This area now became an artisan metalsmiths town. You can visit some of those factor... More

Enjoy the culture and nature of Japan's snow country in Takane, a mountain village on the outskirts of Murakami City, Niigata Prefecture, where snow accumulates to 2 meters during the winter months. This program is an experience i... More

You can visit Otake Confectionery (sandwich bread), Ameya (traditional sweets), the former division commander's residence, Mochiya (grilled rice dumplings), Takada Castle Three-story Turret, Takada Komachi, Taga Tea Shop (tea and ... More

Explore the essence of Japanese culture through an immersive journey that intertwines history, food, fermentation, and nature. Wander through a breathtaking landscape shaped by mountains and forests, discovering how traditional pr... More