This private and customizable tour for Niigata is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at their own pace.... More

This private and customizable tour for Niigata is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at their own pace.... More

Freshly prepared Japanese food is waiting for you. Enjoy the rich flavors of Japanese sake while tasting the harmony of Japanese cuisine and rice wine. Learn about the process of making sake and the connection between sake and Jap... More

Discover a Hidden Sake Lab and Create Your Own Signature Blend Step into a hidden corner of a sake brewery for a rare, behind-the-scenes experience. You’ll explore the post-fermentation blending process, a special part of sake ... More

Guests will journey deep into the hidden region of Nagano known as Akiyamago, a remote mountain valley rich in natural beauty and cultural heritage. Here, they’ll soak in one of the wildest open-air hot springs in Nagano, where... More

Discover the ancient history of Japanese sake (or rice wine) which dates back to at least 700 AD. Originally only consumed at religious ceremonies, sake was believed to connect individuals to the divine realm. For nearly a millen... More

Niigata is one of the leading centers of food culture in Japan.​ While walking through charming avenues, you can feel the atmosphere of old port town and taste many delicious Japanese dishes. Emersed yourself in history as you ... More

Nigata is known for the best sake producing area - Myoko isn't the exception with 3 sake breweries of unique history and product line-up. They are all small-sized truly local breweries. You can see more and communicate with the b... More

A tour to fully enjoy the night in Takada, a historic castle town in the snowy region. The dining venue features a special lunch at "Centennial Ryotei Ukisyo," a traditional restaurant with over 140 years of history and designated... More

Step into the heart of Niigata on this private, fully guided day tour led by a government-licensed guide, with your own private vehicle and driver. Niigata grew rich as one of Japan's first international ports and as the gateway t... More

Discover the sake heritage of Niigata, widely regarded as Japan's premier sake producing region, on this relaxed private walking tour led by a friendly, government licensed local guide. Niigata's cold, snowy winters, pure water an... More

Spend a full day discovering Niigata, the elegant port city on the Sea of Japan, with your own government-licensed guide and a private vehicle. Set the pace and explore in depth, from sacred shrines to sake and seafood. Begin at H... More

This is a program which introduces a deep understanding of "Japan" through "rice" in Kashiwazaki, Niigata Prefecture. Participants will stay in an old minka (traditional Japanese house) with a kayabuki roof (shingled roof), watch ... More

Step into the world of sake production like never before at Niigata Ichiryu Sake Brewery, known for its Bairi brand. This unique experience unveils the intricate bottling process, the pivotal moment that shapes how sake arrives in... More