Known as the “Haiku Capital,” Matsuyama is the birthplace of Masaoka Shiki, who redefined haiku as a form of modern literature, laid the foundations of contemporary haiku, and gave it the name “haiku.” The city is also the... More

Cycle through a river side road of Uchiko's Washi(Japanese handmade paper) heritage. This immersive washi cycling tour connects you with local artisans while you create one-of-a-kind treasures to take home. ◆ Washi Papermaking ... More

-Real and high quality wedding kimono wearing experience. You can choose your favorite one from 10 deferent colors and patterns to wear. -The dressing room is located right by the Yokaichi & Gokoku historic street where we shoot ... More

Immerse yourself in the art of Japanese calligraphy at a traditional house in Matsuyama. This engaging workshop allows you to create your own kanji or meaningful character while receiving expert guidance on brush techniques and in... More

(Highest peak in western Japan/Mt. Ishizuchi) First, a guided tour of Ishizuchi Shrine where a master of Ishizuchi guides the precincts of Ishizuchi Shrine Kuchinomiya headquarters full of worship practices, offerings, and prayers... More

Recommended for those who want to experience the Shikoku Pilgrimage, which has a history of over 1200 years. This is a 90-minute round-trip course, wearing rental pilgrim costumes, from Dogo Onsen Station to Ishite-dera, the 51st ... More

The experience takes place in Dogo Onsen—one of Japan's oldest hot springs This hot spring town, with a history spanning roughly 3,000 years, offers a mesmerizing, otherworldly Japanese atmosphere—so much so that it has even i... More

The Ultimate Photogenic Kimono Package: This private tour takes you to Ehime's most photogenic spots via private taxi. Explore an award-winning historic villa, Insta-famous seaside station etc. in traditional attire. After kimono... More

Unravel the tastes of Matsuyama with a delightful Dogo Beer tasting experience, perfect for both beer enthusiasts and non-drinkers alike. Sample six distinctive varieties of Dogo Beer, each showcasing unique aromas and flavors ins... More

Book your private Departure transfer from Matsuyama Thermal Resorts to Osaka Kansai Airport (KIX) . Your driver will be waiting for you at a scheduled time and you will travel comfortably to your destination. Meeting with a Namep... More

You can experience a factory tour of Japanese Paper factory that has 100-year of history with a dedicated guide and making a tapestry with “gilded washi,” which is a combination of Local Japanese paper and a traditional French... More

Unomachi, once the only post town in the Uwajima Domain, is lined with buildings from the mid-Edo period to the early Showa era, featuring distinctive white walls and lattice windows. On this tour, you can experience a Meiji-era c... More

The menu features original recipes developed under the supervision of a registered dietitian with 20 years of experience in public administration. This is an experience where you can deeply enjoy Ehime’s local cuisine and Japane... More

This half-day tour allows you to enjoy the charms of Ehime: the Instagram-worthy Shimoda Station and an award-winning sake brewery, all guided by private taxi. Our taxis guarantee convenience and safety, providing direct access t... More

Japan's leading canyoning spot in the southwest of Shikoku This is a course where you can fully enjoy Ehime Prefecture's Ashizuri Uwakai National Park. The stage is set in a valley through the Meguro River, one of the Shimanto Riv... More

Explore the serene beauty of Kamishima Island on our 'E-bike and God's Island trekking' adventure! Departing from WAKKA guest house on Omishima, this journey promises an unforgettable experience. Effortlessly glide through the is... More

The Kurushima Kaikyō Bridge, the world’s first triple suspension bridge, is one of the highlights of the Shimanami Kaido. As you enjoy cycling smoothly across this magnificent series of bridges on an E-cross bike, you can take ... More

Discover the charm of Matsuyama and the Seto Inland Sea on this private tour led by a government-licensed local guide. Located on the island of Shikoku, Ehime Prefecture is known for its beautiful scenery, rich cultural heritage, ... More

Dogo Hot Spring , which is said to be the oldest hot spring in Japan, is also on the route of the pilgrimage to the 88 sacred sites of Shikoku, where many pilgrims heal the fatigue of their journey and enjoy historical and cultura... More

The perfect plan for those wishing to sightsee efficiently within limited time! Experience making traditional Japanese fans at the Ikarashi Kite Museum, which displays a wide range of materials centred on traditional kites from va... More