Dive into Matsuyama's everyday Japanese sweets culture on this 3-hour morning tour. After exploring Matsuyama Castle with a guide, a local food specialist joins your guide to lead you through castle town neighborhoods where local... More

The perfect plan for those wishing to sightsee efficiently within limited time! Experience making traditional Japanese fans at the Ikarashi Kite Museum, which displays a wide range of materials centred on traditional kites from va... More

Explore the rich hot-spring culture of Dōgo Onsen on this guided walking tour that unveils the town's historical significance and vibrant community traditions. Discover how this celebrated spa town evolved into a beloved destinat... More

-Real and high quality wedding kimono wearing experience. You can choose your favorite one from 10 deferent colors and patterns to wear. -The dressing room is located right by the Yokaichi & Gokoku historic street where we shoot ... More

This private and customizable tour for Ozu city (in Ehime Prefecture) is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at the... More

Known as the “Haiku Capital,” Matsuyama is the birthplace of Masaoka Shiki, who redefined haiku as a form of modern literature, laid the foundations of contemporary haiku, and gave it the name “haiku.” The city is also the... More

・At Ainan BBQ, you can savor game meat prepared in delicious ways recommended by hunters who know it best. ・The BBQ may also feature seasonal seafood like oysters and shellfish. ・You can learn about Japan's satoyama lifestyl... More

Are you looking for a hands-on and local immersion experience unlike any other? On this tour, you will also have the unique opportunity to partake in a 200-year-old tradition by learning how to make Japanese candles known as Waros... More