Discover Uchiko’s deep artisanal culture. Experience the world’s only "Gilded Washi"—adding modern brilliance to ancient paper—and visit a prestigious 300-year-old brewery. This private taxi tour is the perfect cultural ... More

At the foot of Matsuyama Castle, experience Japanese sweets making that engages all five senses while strolling through the historic castle town. Walk past Shinonome Shrine and Masaoka Shiki's haiku monument, immersing yourself in... More

The number of vacant houses in Ozu City is increasing as its population declines, making it difficult to maintain the townscape and old buildings. To preserve valuable regional culture for future generations and protect the town�... More

Boarding: Matsuyama/Dogo onsen/Imabari　Arrival: Miyajima-guchi This tour will take you on a journey to discover the deepest parts of Japan. Step aboard our luxurious bus and uncover the hidden treasures of the Seto Inland Sea. ... More

・愛南BBQでは、ジビエを知り尽くす猟師がおすすめする美味しい食べ方で味わうことができます。 ・BBQでは牡蠣や貝類など旬の海産物を提供することもあります。 ・日本... More

This is a unique guided tour, you get not only to know about special charcoals that used for Japanese tea ceremony, to see how it lit and used, and unite with the craftsman. ■At a charcoal kiln in the mountain area of Uchiko, t... More

Recommended for those who want to experience the Shikoku Pilgrimage, which has a history of over 1200 years. This is a 90-minute round-trip course, wearing rental pilgrim costumes, from Dogo Onsen Station to Ishite-dera, the 51st ... More

The menu is based on original recipes supervised by a nutritionist, and includes Ehime's local dishes such as 'imotaki', 'Matsuyama-zushi' and 'tempura'. Seafood, vegetables and even dashi broth are carefully explained, and you ca... More

Known as the “Haiku Capital,” Matsuyama is the birthplace of Masaoka Shiki, who redefined haiku as a form of modern literature, laid the foundations of contemporary haiku, and gave it the name “haiku.” The city is also the... More

Explore the serene beauty of Kamishima Island on our 'E-bike and God's Island trekking' adventure! Departing from WAKKA guest house on Omishima, this journey promises an unforgettable experience. Effortlessly glide through the is... More

Dogo Hot Spring , which is said to be the oldest hot spring in Japan, is also on the route of the pilgrimage to the 88 sacred sites of Shikoku, where many pilgrims heal the fatigue of their journey and enjoy historical and cultura... More

Embark on an unforgettable adventure with our one-day E-bike tour across Omishima's southern half-circle, spanning approximately 34 kilometers. Explore iconic landmarks like Oyamazumi Shrine, Tokoro Museum, and Ken Iwata Mother a... More

One-day course which starts and ends at 'i.i.imabari! cycle station', the cycling terminal opened in 2020 in front of JR Imabari station. Visits Imabari Castle, Hashihama area symbolizing the ship-building town Imabari. Takes a sh... More

Known as the “Haiku Capital,” Matsuyama is the birthplace of Masaoka Shiki, who redefined haiku as a form of modern literature, laid the foundations of contemporary haiku, and gave it the name “haiku.” The city is also the... More

Dive into Matsuyama's everyday Japanese sweets culture on this 3-hour morning tour. After exploring Matsuyama Castle with a guide, a local food specialist joins your guide to lead you through castle town neighborhoods where local... More

The perfect plan for those wishing to sightsee efficiently within limited time! Experience making traditional Japanese fans at the Ikarashi Kite Museum, which displays a wide range of materials centred on traditional kites from va... More

This private and customizable tour for Matsuyama is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at their own pace. Discov... More

Most of natural dyeing needs many processes and repeat same process several times, but on this workshop, you need 4 simple steps one time each. Design, Dye, Set and Wash. The instructor Yachiyo (Please call her "Yatt-chan".) has ... More

In Ehime, the “Citrus Kingdom,” you can enjoy harvesting mandarins together with local farmers. The Seto Inland Sea’s mild climate is perfect for growing citrus, and the islands surrounded by calm waters help produce mandari... More

Explore the rich hot-spring culture of Dōgo Onsen on this guided walking tour that unveils the town's historical significance and vibrant community traditions. Discover how this celebrated spa town evolved into a beloved destinat... More