Niigata is one of the leading centers of food culture in Japan.​ While walking through charming avenues, you can feel the atmosphere of old port town and taste many delicious Japanese dishes. Emersed yourself in history as you ... More

Nigata is known for the best sake producing area - Myoko isn't the exception with 3 sake breweries of unique history and product line-up. They are all small-sized truly local breweries. You can see more and communicate with the b... More

In this workshop tour, you can see the techniques of dyeing kimono up close. Aoyagi was founded in 1938 in Tokamachi, a kimono-producing area. At Aoyagi's workshop, which has been making use of the traditional techniques of kimono... More

Experience the best of Nagano with this immersive tour starting from Myoko Kogen and Madarao Kogen. Begin your journey with a visit to the renowned Jigokudani Snow Monkey Park, home to Japan’s famous hot spring-bathing monkeys. ... More

I teach snowboarding in a heavy snowfall area in Yuzawa, that is an hour away from Tokyo by Shinkansen. The venue is in a ski resort located at Yuzawa in Niigata Prefecture, which is a heavy snowfall area that can be reached from... More

HEADQUARTERS Campfield offers a “Hands-Free BBQ Plan.” We provide an open space overlooking the campground under a permanent large tarp. We will prepare all the necessary BBQ equipment and ingredients, so you can enjoy BBQ as ... More

Recommended Spot Big Zelkova Tree (Kamisuwa Shrine) Experience the serenity of this 1,000-year-old tree, believed to protect the land and worshipped as a god of agriculture. Cedar Tree Path to Shrine Explore the historic Yahiko ... More

Exclusive VIP Niigata Tours Our VIP Niigata Tours offer locally guided, exclusive experiences, taking you beyond typical tourist spots to hidden gems only locals know. Why Choose Our Tours? Local Experts Discover secret location... More

Take the afternoon to explore Niigata Island. Start by learning the history of the Port Town, as you stroll through time along what used to be old canals! Then taste the delicious local fish as you learn to make your very own sush... More

Limited to 10 people per day every Saturday and Sunday, Experience cooking with a grandmother who lives in the area and is a master of local cuisine in the snowy country. You can feel the warmth and countryside of the snowy countr... More

Everyone has heard of Geisha, popular female entertainers in the 19th century Japan. However, before Geisha’s popularity grew, Oiran were considered the trend-setters of the Japanese fashion world. These highly educated women ha... More

Discover a Hidden Sake Lab and Create Your Own Signature Blend Step into a hidden corner of a sake brewery for a rare, behind-the-scenes experience. You’ll explore the post-fermentation blending process—something even many Ja... More

The Garden Place Kobayashiro offers a truly unique setting for romantic photoshoots, blending over 100 years of history with timeless elegance. Established in 1915, this venue features a meticulously crafted daimyo garden by renow... More

At the blacksmithing shop with a 150-year history, you can craft your own frying pan out of a piece of iron plate. The entire process, from forging to installing a handle, is completed by your own hands with great care. Furthermor... More

ryugon is located at the foot of Mt. Sakado, and the Uono River, which runs right next to it, is a natural environment where you can see ayu fishing in summer. Please enjoy walking and cycling in the rural landscape that changes f... More

In Tokamachi, textiles have long been central to community life, especially during the harsh winters when they were woven into the very fabric of social customs. In the past, young men would look at the quality of a woman’s fabr... More

The theater's retro atmosphere exudes a sense of history, featuring an awe-inspiring hall with a wooden beam ceiling—something rarely seen today except in important cultural properties. Another highlight is the projection room, ... More

During this tour, we’ll expertly guide you through the rich tapestry of local traditions, allowing you to experience these techniques firsthand. From hands-on demonstrations to immersive experiences, you’ll gain insight into t... More

This is a program which introduces a deep understanding of "Japan" through "rice" in Kashiwazaki, Niigata Prefecture. Participants will stay in an old minka (traditional Japanese house) with a kayabuki roof (shingled roof), watch ... More

Blacksmith was brought to Tsubame and Sanjo area in Niigata prefecture in the early 17th century, started producing Japanese nails called Wakugi. This area now became an artisan metalsmiths town. You can visit some of those factor... More