Discover a Hidden Sake Lab and Create Your Own Signature Blend Step into a hidden corner of a sake brewery for a rare, behind-the-scenes experience. You’ll explore the post-fermentation blending process, a special part of sake ... More

Guests will journey deep into the hidden region of Nagano known as Akiyamago, a remote mountain valley rich in natural beauty and cultural heritage. Here, they’ll soak in one of the wildest open-air hot springs in Nagano, where... More

Recommended Spot Big Zelkova Tree (Kamisuwa Shrine) Experience the serenity of this 1,000-year-old tree, believed to protect the land and worshipped as a god of agriculture. Cedar Tree Path to Shrine Explore the historic Yahiko ... More

Explore the vibrant Pier Bandai market on a guided culinary walk that delves into the heart of Japanese seafood culture. This tour offers an authentic introduction to how fish and shellfish are selected, prepared, and enjoyed in e... More

Discover the ancient history of Japanese sake (or rice wine) which dates back to at least 700 AD. Originally only consumed at religious ceremonies, sake was believed to connect individuals to the divine realm. For nearly a millen... More

Niigata is one of the leading centers of food culture in Japan.​ While walking through charming avenues, you can feel the atmosphere of old port town and taste many delicious Japanese dishes. Emersed yourself in history as you ... More

Nigata is known for the best sake producing area - Myoko isn't the exception with 3 sake breweries of unique history and product line-up. They are all small-sized truly local breweries. You can see more and communicate with the b... More

In this workshop tour, you can see the techniques of dyeing kimono up close. Aoyagi was founded in 1938 in Tokamachi, a kimono-producing area. At Aoyagi's workshop, which has been making use of the traditional techniques of kimono... More

I teach snowboarding in a heavy snowfall area in Yuzawa, that is an hour away from Tokyo by Shinkansen. The venue is in a ski resort located at Yuzawa in Niigata Prefecture, which is a heavy snowfall area that can be reached from... More

During this tour, we’ll expertly guide you through the rich tapestry of local traditions, allowing you to experience these techniques firsthand. From hands-on demonstrations to immersive experiences, you’ll gain insight into t... More

This 1-day guided tour offers an immersive experience at the Echigo-Tsumari Art Field, one of the world's largest international art festivals. Explore a unique fusion of art and nature in the picturesque satoyama region. Highligh... More

Take the afternoon to explore Niigata Island. Start by learning the history of the Port Town, as you stroll through time along what used to be old canals! Then taste the delicious local fish as you learn to make your very own sush... More

In Tokamachi, textiles have long been central to community life, especially during the harsh winters when they were woven into the very fabric of social customs. In the past, young men would look at the quality of a woman’s fabr... More

Explore the enchanting snow-rich regions of Japan, where snow influences not just winter scenery, but also food, culture, and tradition year-round. This immersive journey reveals how melting snow creates pristine water sources ess... More

Recommended Spot Big Zelkova Tree (Kamisuwa Shrine) Experience the serenity of this 1,000-year-old tree, believed to protect the land and worshipped as a god of agriculture. Cedar Tree Path to Shrine Explore the historic Yahiko ... More

At the blacksmithing shop with a 150-year history, you can craft your own frying pan out of a piece of iron plate. The entire process, from forging to installing a handle, is completed by your own hands with great care. Furthermor... More

Explore the essence of Japanese culture through an immersive journey that intertwines history, food, fermentation, and nature. Wander through a breathtaking landscape shaped by mountains and forests, discovering how traditional pr... More

Recently spotted on SNS, Sado / Minami Sado area. In response to the request that the regular sightseeing buses are a little inconvenient for going to Sukunegi, Yajima Kyoshima, etc., we started operation of the “Shuttle for Og... More

Everyone has heard of Geisha, popular female entertainers in the 19th century Japan. However, before Geisha’s popularity grew, Oiran were considered the trend-setters of the Japanese fashion world. These highly educated women ha... More

Limited to 10 people per day every Saturday and Sunday, Experience cooking with a grandmother who lives in the area and is a master of local cuisine in the snowy country. You can feel the warmth and countryside of the snowy countr... More